Seattle International Film Festival
Working with a Seattle-based creative agency, I developed core messaging and marketing materials for one of the largest annual film festivals in North America.
Emerging from the COVID-19 pandemic, SIFF faced the unique challenge of getting patrons back in theater seats. They needed messaging that could rise to the occasion.
Brand messaging
As part of a larger rebrand, I developed new brand messaging for SIFF, including:
Brand promise
Brand manifesto
Market positioning statements
In addition, I created the messaging for one of SIFF’s premier events, DocFest, which returned in 2022 for the first time since the COVID-19 pandemic.
SIFF brand manifesto
Film is more than we think. More than a momentary thrill or an unexpected plot twist.
Film can be a doorway to the world around us. A theater can be a window into another culture. A chance to experience life through different eyes.
Film can disrupt the status quo, challenge stigmas, and expose inequalities. It can start new conversations about how we care for each other and how we walk the earth.
Film can delight and transform. The stories and experiences we share together can transport us anywhere and bring us back more informed, more aware, more alive.
We believe in the power of film to inspire, provoke, and connect. SIFF brings you new stories—from our community and around the world—that enrich and entertain.
Experience SIFF. Discover the power of film.
Advertising
I also developed copy for digital and print advertising materials, including digital ads, posters, and more.